Overview
- Content Production
- TVC
- Social Cut-downs
An Eid campaign about the small moments that make the festival feel like home: the last-minute shopping, the kitchen at dawn, the family finally under one roof.
01 — The Brief
The brand wanted to own Eid without shouting discounts. They needed one film for TV and YouTube, plus enough social content to stay visible for the full three weeks around the festival.
02 — The Idea
Instead of a big celebration, we told the story from inside one family kitchen in Old Dhaka on Eid morning. Real homes, real food, real families, with the product simply part of the day.
03 — The Execution
A two-day shoot across three locations produced a 60-second TVC, a 30-second edit, and 30 vertical cut-downs for Reels, Shorts and TikTok, all delivered in Bangla with English subtitles.
Results
One kitchen. One morning. One feeling.
Next could be yours