Overview
- Media Buying
- Performance Marketing
- Ad Creative
Meta, Google and TikTok ads run as one system for a fashion label's biggest sales week of the year.
01 — The Brief
Pohela Boishakh brings the year's highest sales and the highest ad costs. The label needed to grow revenue without letting its cost per order spiral.
02 — The Idea
Plan the full week before it starts: warm audiences with content two weeks early, then switch to offer-led ads only when buying intent peaks.
03 — The Execution
We produced 40 ad creatives, set up proper conversion tracking, and moved budget daily between platforms based on cost per order rather than clicks.
Results
4.6xReturn on ad spend
2.3xOrders vs. last year
-28%Cost per order
40Ad creatives tested
Red, white and sold out.
Next could be yours