Overview
- Event Management
- Influencer Management
- Media Buying
A 12-university on-ground tour, amplified by student creators and paid social to reach every campus that the trucks couldn't.
01 — The Brief
Win the student segment with a youth data pack. Students ignore traditional ads, so the brand needed to show up where they already spend time.
02 — The Idea
Bring the brand to campus as a festival stop: games, music and free data, with student creators turning each stop into content for the next one.
03 — The Execution
We ran 12 activations in 6 weeks, recruited 60 student ambassadors, and used paid social to drive sign-ups from campuses outside the tour.
Results
12Campuses
45K+Students engaged
60Student creators
22KPack sign-ups
Twelve campuses. One generation.
Next could be yours